MEJ: My Entrepreneurship Journey

Dare to become book review: Julie Cropp Gareleck

Lifuo Makhele Season 2 Episode 5

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"Dare to Become: From the corner booth to the corner office" is an inspiring narrative of entrepreneurial grit and determination.  The book chronicles the journey of Julie Gareleck, who, without the safety net of venture capital or an Ivy League education, dared to dream and ultimately succeeded in establishing Junction Creative, one of the nation's leading marketing firms.
Gareleck's  humble beginnings in her parents' restaurant in Gettysburg, Pennsylvania, laid the foundation for her understanding of business operations.
Her experiences in the corporate world, marked by challenging bosses and complex dynamics, fueled her desire to create her own company.
This candid account of her entrepreneurial journey offers invaluable insights into self financing a start-up, salary considerations, hiring practices and generational management differences.
"Dare to Become" stands out among entrepreneurial literature, offering a unique, real world perspective on navigating the tumultuous path to business success.  Gareleck's story serves as a testament to the power of perseverance and a guide for those daring to chase their own entrepreneurial  dreams.

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